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Dairy Milk Silk Ringtone Free Ringtones InAccording to data from Fortune Business Insights, this sub-category accounted for around 73% of global sales in 2020.However, the analysis points to higher growth rates in non-dairy ice cream, yoghurts, cheeses and butters.“The non-dairy revolution began with the development of milk alternatives. It's certainly a key segment for us.”Oat milk is known for its creamy texture / Pic: GettyImages-Handmade pictures Innovating in adjacenciesThe largest segment in the dairy-free market is milk alternatives. We feel very confident in the oat plans going forward. Second, a full product reformulation with what we know from consumers as the best-tasting performing product in the market, some range architecture adjustment and then dedicated marketing and communications plus customer plans. One, the conversion of the business from Oat Yeah to Silk. “We've had, I think, very successful repositioning of that segment into very much a nutrition space, both from the messaging and an innovation perspective,” Grant observed.But with Barclays analyst Warren Ackerman describing Danone as occupying an ‘underweight position in oats’, Grant suggested that - as well as eating into the share of oat alternatives through taste-first innovation - the company is preparing to expand its proposition in oat milk alternatives.“We have just commenced the full restage of that business with really a few components. Chupulu kalasina subhavela serial episode 240In comparison, milk’s household penetration rate in the region is 90%.According to Danone, appealing to that majority of consumers who don’t currently purchase plant-based beverages represents a large opportunity for incremental growth. In Europe, the penetration rate ranges from 30-50%. The opportunity we see is really the challenge of that convention.”In the US, plant-based drink's household penetration stands at around 40% - meaning 60% of consumers do not buy into the category. “The current landscape in beverage is based on an ingredient analogue: almond, oat, soy. With Silk, Alpro, So Delicious and now Follow Your Heart, we have the leadership positions for continued scale and acceleration here,” Grant said.Areas like plant-based yoghurt and ice cream are likely to accelerate moving forward / Pic: GettyImages-jenifoto Plant-based 2.0: ‘Dairy-like technology’Within the plant-based opportunity, Danone’s third area of focus is the development of products that Grant described as ‘plant-based 2.0’. They have emerging scale and, in some segments, similar or larger addressable markets versus milk.
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